Aronlight Context
Contera already uses Aronlight for RFQ and quoting — the outbound commercial flow from installer inquiry to quote is handled. This meeting is about what comes before, after, and around it.
| Workflow |
Aronlight covers? |
Status |
| Installer RFQ → quote |
Yes |
Already live |
| Technical project proposals (full spec + product config) |
Partial at best |
Gap — high fit |
| Order entry (quote accepted → ERP) |
No |
Gap — high fit |
| Customer inquiries (stock, compatibility, pricing, RMA status) |
No |
Gap — high fit |
| Catalog management (price/firmware updates from 20+ brands) |
No |
Gap — high fit |
| Demand forecasting / purchase planning |
No |
Gap — medium fit |
| Installer onboarding (new partner vetting, tier assignment) |
No |
Gap — medium fit |
| RMA / after-sales triage |
No |
Gap — medium fit |
| Brand partner performance tracking |
No |
Gap — medium fit |
Expansion Opportunities
High Technical Project Proposals
Installers don't just need a price — they need a full technical proposal they can hand to their end client: product recommendations, compatibility checks, cable specs, compliance notes. That gap between quote and proposal is almost certainly still manual.
Pitch: "Aronlight gets them the price. We complete the document — spec sheet, product config, compliance notes — in the same flow. The installer gets a proposal they can forward directly to their client."
High Order Entry Automation
When a quote is accepted, someone at Contera almost certainly manually enters the order into the ERP. Repeat orders (cables, sensors, mounting brackets) come in by WhatsApp or email to a sales rep who types them in. Classic automation gap.
Pitch: "The quote is accepted — now what? We close the loop: accepted quote triggers an order in the ERP automatically. Repeat orders via WhatsApp get captured and routed the same way."
High Customer Inquiry Agent
Installers ask the same questions constantly: "Do you have 10 units of X in stock?", "Does this camera work with that DVR?", "What's my price for this quantity?", "Where's my return?" All handled manually by the sales team today.
Pitch: "Your reps are answering the same 8 questions on loop. We give installers a self-service channel — stock, compatibility, pricing, RMA status — available instantly. Reps focus on new accounts and upsells."
High AI Catalog Management
13 product categories, 20+ brands, continuous firmware and price updates from suppliers. Price lists currently distributed as PDF/Excel — almost certainly updated manually. Catalog drift between supplier data and what installers see is a real operational cost at this scale.
Pitch: "You manage 20+ brands. Every time Dahua or INIM updates a price or firmware spec, someone at Contera manually propagates that. We automate the ingestion and normalization — catalog is always current."
Medium Demand Forecasting for Purchasing
Aronlight data is the best purchase signal Contera has ever had. That data can drive purchase recommendations by SKU and region (PT vs ES), directly feeding Dahua/INIM purchase orders. Two exclusive agreements add commitment pressure.
Pitch: "You already have the data — it's sitting in Aronlight. We turn it into a purchase recommendation engine so your buying decisions are driven by actual installer demand, not gut feel."
Medium Installer Onboarding (Spain)
Spain expansion means a surge of new installer relationships in a market where Contera has no legacy brand recognition. Onboarding — vetting, credit assessment, tier assignment, training matching — is almost certainly manual.
Pitch: "Spain is new territory. Speed of onboarding is a competitive differentiator when installers are choosing between distributors. We automate the intake and first-purchase enablement."
Meeting Angle
Don't pitch AI. Open with a diagnostic question: "Since Aronlight went live, where does your team still spend the most manual time — catalog updates, order entry after a quote is accepted, or managing the Spain side?"
This turns Aronlight into a diagnostic lens. Position AdapttoAI as the natural next layer: Aronlight solved the inbound quoting signal. Now you close the loop — inquiry → proposal → order entry → ERP — fully automated. One system completing the commercial back-office, not another tool added on top.
Pedro is operational and results-focused. He is on record saying the company needs "feet on the ground" amid growth. Lead with a specific workflow pain, not a transformation vision.
The Aronlight data is the ace: frame it as "you now have a quoting signal that didn't exist before. That data is the raw material for demand forecasting and catalog accuracy. The question is what we build on top of it."